With the exception of the subject matter/content, how are these signs similar or dissimilar to the visuals you use now for your live talks?Ībove: Notice how the images are large and "bleed" off the edges of the frame. Yesterday I took these snaps of the signs outside our local IKEA store in Osaka. So you slow down and you pay attention to "the design of it." You notice the elements such as color, size, shape, line, pattern, texture, emptiness, alignment, proximity, contrast, and so on. But you can incorporate the same principles for your displays used in your live talks that designers use for billboards and other 'glance media.' Most people could not care less about a billboard or the signs outside an IKEA store, of course. I am not suggesting that you literally copy the style of the signs outside an IKEA. The first three in particular apply to presentation slides as well. Good billboards and other signage, must (1) get noticed, (2) be read/understood, (3) be remembered, and (4) we hope an action is taken or one's thinking is influenced. The audience should be able to quickly ascertain the meaning before turning their attention back to the presenter." Ask yourself whether your message can be processed effectively within three seconds. "Presentations are a 'glance media' - more closely related to billboards than other media. That is, the audience should be able to get the meaning in a very short amount of time. On page 140 of Nancy Duarte's Slide:ology, Nancy says that good slides in many ways are most similar to billboards.
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(Don't have time for the Talk? Then watch this five-minute presentation from BNET which summarizes Dan's book.)Ĭan you learn how to make better slides by looking at a few signs around your local IKEA store? This may sound absurd, yet the lessons are all around you, and you can indeed learn a lot from a well-designed billboard, including those created by IKEA. I wonder if this is part of the reason why most presenters fall into the old and excruciating bullet-point trap. The problem is the visualization capabilities that are naturally within us never get fully developed in most of us. The problem is, after the age of six or so we're shunned away from visual thinking as we go through formal education. One of his points straight off is that the ability to visualize and even to draw is already within us.
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Dan makes many good points in the book (and this presentation). I recommend his book, but if you've got too much to read already then at least set some time aside to watch Dan's Google talk below.
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In this skit from the old Sam & Friends show - which is even before my time - Kermit and Harry the Hipster do a riff on visual thinking (I love the visualization of jazz.).Īnd speaking of the power of visualization, there are a lot of good books out there on the topic, and one of my recent favorites is Dan Roam's Back of the Napkin ( which I mentioned before). Jim Henson truly was a creative genius and a pioneer (and either he - or Kermit - was ahead of his time). And then I found an earlier version of the skit from the 1950s below. While reading Dan Roam's blog today I stumbled on this great little clip of a 1966 Kermit the Frog skit on visualization from the Ed Sullivan show.